6 ways to market on social media platforms to increase your sales

With the increase in the use of social media platforms during 2023 and the ability of many business owners to achieve their profit goals, developing an effective and thoughtful marketing plan during 2024 has become one of the priorities that business owners seek in order to achieve their goals in the short term. So in this article, we will help you build a marketing strategy for your business that can achieve your goals.

The importance of social media platforms:

There is great marketing importance for social networking sites, as the latest studies indicated that 54% of social media users rely on them to search for new products and services.
71% of customers who like a particular product recommend it to their friends and acquaintances on social media

Therefore, your presence on social media platforms gives you the greatest chance for the success of your project or brand and the achievement of your marketing goals.
DM Cloud E-Marketing Company provides you with the best marketing services that achieve your goals in record time with a thoughtful marketing plan.

For example: The presence of your business on social media platforms allows you many advantages, the most important of which is increasing brand awareness, to increase sales volume.

1. Choose the most suitable social media platforms for your activity:

Certainly, when you start marketing and promoting your services and products, on social media, you should think about what platform you want to focus on?
Choosing the right platform saves you time, money and effort and helps you to reach distinctive results and achieve your goals
Focus on the platforms your target audience uses, by using demographic data to choose the most appropriate medium.
You can ask your existing customers which apps they use the most, or run a survey to collect this data from your website visitors.
You must make sure that the content you provide is appropriate for the platform you will be using.
For example, YouTube focuses on video content, but if you are writing text content, you often need Facebook and Instagram.
You can also use platforms used by your competitors, but keep in mind that your competitors have been able to achieve good results through these platforms.
Avoid working on all social media platforms at first, because updating the content on these platforms requires continuous effort and work.

2. Choose the target audience for social media platforms:

Choosing the target audience is very important when marketing through social media platforms, although many ignore the importance of the target audiences.

Who is the target audience:

They are a group of individuals who serve as potential customers for you, meaning that you can market them your products, services, or target them with your marketing message.
The target audience can be determined by geographic location, social level, age, gender, educational level, marital status, interests.

For example: “Assuming you are marketing to a dental clinic, you certainly do not target the entire audience, but you must target a specific category.

The difference between the target person “buyer persona” and the target audience:

Many people wonder about the difference between the two previous types, but it can be said that buyer Persona is a fictional character with the same characteristics as the potential customers, you want to target.
The difference between the character and the target audience is that it includes explanatory and detailed information from those you reached when determining the target audience.

For example when making a persona:

Mona, 21 years old, living in Egypt, is a student at the Faculty of Medicine, Cairo University, interested in doctors and clinics, and wants to obtain training courses in her field and develop herself in it.
The challenges she faces in order to learn more about her field are the lack of good courses in Arabic, the high prices of courses, and the more you know about the character, the better he will communicate your marketing message.

3. Determine the goals of social networking sites:

Setting the goals you intend to achieve on social media platforms is very important as many people make that mistake and start using social networking sites without specifying any goal:

Determining the goal of being present on social media platforms and marketing your activity through them, and among the goals that you can achieve through social media:

Increase conversion rates to your website or online store.
Increase your brand awareness.
To increase your sales.
When setting social media goals, you must take into account that the goal is smart in the sense that it is a specific, implementable, measurable goal, and set a time in which it is accomplished.
Not having clear goals for social media marketing, is a big problem because it won’t lead to your success in marketing through them.

4. Social Media Management:

Managing social media pages is one of the important things that you should focus on when starting your presence on social media, as it does not depend on publishing posts or making designs for photos.
Because managing social media pages supports your ability to communicate continuously with your audience, and this requires great effort and continuous follow-up.
Social media management involves creating, scheduling, analyzing, and sharing various content on social media sites.
The goals of all types of content on social media should align with your primary goals, and this is to familiarize the target audience with the brand.
DM professional team helps you manage your company’s social networking sites, by providing all the services your business needs.

5. Social Media Content:

There are many types of content found on social networking sites, and the importance of content through social media lies in the fact that it is an important reason for the continuity and success of these sites mainly.

There are many types of social media content:

1. Content of Users of the Sites:

It is a type of content used by other social media users, and this type includes posts, photos, videos, audio clips, and others.
Through these posts, users provide certain opinions and ideas, photos or videos of them, which express their various activities.

For example, providing leaflets with educational content for individuals on how to use something that will benefit them in their normal lives.

Content of institutions and brands:

There are many institutions, companies and brands that manage accounts on various social networking sites, and this quality includes everything related to brands and commercial products.
Government institutions use these and other means by relying on their social networking sites.

For example: Some government institutions publish news and events through their official pages

Podcast content:

It is a digital media that relies on multimedia or audio and visual broadcasting, and is based on the idea of direct audio broadcasting or by relying on the development of a specific image with audio broadcasting.
It is an audio radio or audio content available on the Internet so that you can record what you want and publish it to listeners at any time.

Among the benefits of podcasts are:

Increase material profit.
Increase the spread of the service or product.
Build a larger fan base.
Ease of sharing a ideas and opinions with others.

Infographic Infographics

A set of audio, graphical and video presentations that are designed and integrated into a specific style, and these presentations work to communicate certain ideas and information to the target audience appropriately and appropriately, which facilitates understanding and makes them leave a certain impact on them.
The importance of Infographic is that 90% of the information that our brain processes daily is classified as visual information.

Among the most important benefits of Infographic:

Visual storytelling.
Enhance your brand image.
Facilitate and simplify information.
Provide a snapshot of a topic.
DM Cloud Digital Marketing Company provides you with professional and creative social media content services in Arabic and English.
You can tell us about your target audience and customers and we will help you to communicate with them very easily, because we create all the content your business needs to help you communicate and interact with your audience and provide information of the highest level of quality and professionalism.

DM Cloud Social Media Content Plan:

DM Cloud provides high-quality content services that help your company achieve. The best results you want as a content plan is based on a number of steps:

Learn about the nature of your products and services.
Know your marketing goals and vision for your business.
Know your target audience and potential customers.
We make an analytical strategy for the market and competitors very accurately.
We start working a content plan by producing, developing and creating the content of social media channels in a way that achieves your marketing goals.
Our company provides creative and professional high-quality content, and we manage your company’s or brand’s social media accounts according to a regular and appropriate publishing agenda.

6. Social Media Ads:

Social media ads are one of the things that should be focused on when managing different pages,including many things:

Determine the purpose of the advertisement.
Know the target audience accurately.
Make sure that the public interaction with the advertisement.
Make sure the design is mobile-friendly.

DM Cloud provides social media advertising services, including designing ads and managing advertising budgets professionally.
These ads aim to expand the spread and percentage of follower engagement and consolidate the image of your brand, government organization or company.
When it comes to the success of social media marketing campaigns, we at DM Cloud help you develop a strategy that is in tune with the nature of your brand and target audience.
As an innovative advertising company specializing in social media management, we create your brand’s authentic personality on social media.

The best social networking sites:

Many business owners are looking for the best social media sites through which they can effectively promote, and one of the most important social media platforms.

Facebook:

The latest statistics found that about 3 billion people use Facebook, approximately 37% of the world’s population.
Using Facebook in marketing means achieving maximum benefit at a low cost for all companies with a suitable audience, as Facebook is one of the best platforms to provide its products and services to potential consumers through easy access.

YouTube:

YouTube is the second largest social media site, and therefore can benefit from the production of brand-related software.

Twitter:

Twitter is one of the most powerful social networking sites, as it is considered a powerful media tool Studies have found that more than 6,000 tweets are posted on Twitter every second.
In addition to more than 500 million tweets a day, nearly 75% of Twitter users access their mobile accounts.

Among the most important features of Twitter ads:

Pay for performance:

Meaning that you will pay for performance, whether it is a Twitter ad to increase followers, convert or even post a tweet.

Targeting for those who are already interested:

Twitter allows you to retarget those who have already engaged with both free and paid tweets and posts, and this feature in Twitter is called engagement targeting.

Custom Audiences:

Using the feature and the Custom Audiences list in a Twitter ad allows you to target specific accounts, which is somewhat similar to Facebook Custom Audiences.

Tik Tok:

61% of TikTok users feel that it is the best and most distinguished from other platforms in terms of funded advertising.
In addition, 80% of them welcome exposure to new types of content, even if it is marketing or promotion.
As TikTok is one of the best social media sites used at the moment, the tuk-tok is promoted by entertainment and the content does not have to be a direct connection to your products and services.

It includes the steps to create an ad on a tuk-tuk:

Define the campaign objective.
Determine the target audience and advertising budget.
Monitor the results of advertising campaigns.

The best social networking site:

There are a lot of questions asked by business owners about what is the best social networking site?

It must be said that no social media platform excels over others.

The preference for social media platforms depends on the suitability of the platform with the nature of the audience, the type of service it provides, or the nature of the content.
Our team of digital experts identify the platforms that are best for you and that suit your business, or help you achieve your goals directly and in the short term.

We manage social media ads to reach your target audience based on demographics
DM Cloud services aim to raise demand for your services or products or deliver awareness campaign messages. In case you are a government entity and increase engagement, like your page to enhance the online community of your brand.

Social Media:

At a time when social media users are increasing day by day, the electronic presence on those sites has become inevitable.
Social media has become very important for small and large businesses alike, however, social media has the advantage that its cost is not high compared to other digital marketing platforms .

The importance of social media:

Social media has become an essential focus in e-marketing and one of the important marketing pillars. Will you change your mind after seeing you after seeing these statistics to gain more customers across the digital world.

While some other recent studies for 2023 indicated that the number of social media users around the world may exceed billions.

While the Facebook platform ranked first with 2 billion and 740 million users.

YouTube came in second with 2 billion and 291 million visitors.

WhatsApp ranks third with 2 billion users.

Social Media Ads:

Many businesses are moving to make ads through social media without search engine ads for many advantages, including:

Low cost: Social media ads are characterized by their low cost compared to other advertising means
Ability to spread and reach: Social media platforms allow easy access to a lot of people in different areas within a given geographical area compared to the cost.
Trust and credibility: Studies have shown that 82% of consumers trust opinions. which are shared by friends, family and influencers on social media channels.
Correct targeting: Social media ads allow you to direct your marketing efforts. to ensure that you reach your potential customers effectively and efficiently” This includes geographic and demographic targeting.

Prices of social media ads:

The prices of social media ads vary greatly from one region to another. Especially after the recent updates that take place through these platforms
In this table below, we look at the prices of social media ads.

Platform Name	Advertising prices on it
Facebook – Instagram	$0.25 for every 1,000 people you reach.
LinkedIn	$6 per 1000 impressions.
Twitter	It ranges from $0.50 to $4.
Youtube	$2,000 per 100,000 views
TikTok	Minimum campaign amount of USD 500

Social Media Management:

Social media management, one of the basics. that you should focus on when being on social media,

Among the most important skills of social media management:

Develop a social media strategy.
Develop an integrated advertising plan.
Protecting social media accounts requires proficiency in the use of social media.
DM Cloud allows you to e-marketing. Social media management service through experts specialized in marketing through social media platforms.
The services of managing social media pages from DM Cloud include content writing, making image and graphic designs, making videos, making a content plan, making social media analytics and others.