The best social media advertising company in Egypt

Your presence on social media is no longer optional for you, as it has become one of the most important marketing tools nowadays, there are about 5.18 billion people using the internet in the world.

Therefore, you should be keen to develop your business on social media sites and be present in front of your customers.

In this article, we will help you in how to market your business through some steps.

Why do you need social media?

You need social media in various aspects of life, both on a personal and professional level. More clearly, social media itself is a huge marketing force that has many reasons why it is a marketing platform due to:

The possibility of constantly recognizing the interests of your customers.
Constantly monitor customer activity and what they are doing.
How they make their purchasing decisions.
The ability to convince customers more easily compared to other means other than social media.
Marketing on social media is not about creating a number of accounts for your brand, but having a professional
marketing plan requires choosing the platforms that are targeted and accurately.
The goal of each platform and marketing plan should be set, identify the target customers

How to reach your goals in social media?

The simple answer is not to implement the goals that have been set on the ground, despite the fact that those goals have already been set in advance.
Among the goals that social media can help you achieve are:

Build brand awareness, sensitize customers to your brand’s message, vision and services.
Work on creating demand for products or services, by clarifying their benefits and features to reach new customers.
Communicate with your existing customers and develop their loyalty to your business.
Marketing of the product or service you provide.
Finally increase sales.

The best social media marketing plan:

92% of businesses use social media for marketing, and although this is a huge percentage, there are startups that don’t know anything about marketing through social media platforms.

Therefore, we will discuss the most important steps that should be taken into account when designing a social media strategy.

First: set your goals for marketing on social media, and you can also use the S form.M.A.R.T to clearly define and formulate the objectives of the marketing plan. For example: when you set the goal of achieving sales among your goals, it can be over an appropriate period of time, and be feasible in terms of possibilities, and also it is possible to measure that goal and what has been achieved
Secondly: write down everything you can find out about your target audience, age, place of residence, social level and interests, so you should use an indicative model of the target customer’s personality ” buyer persona “
Third: analyze competitors ‘ strategies well, and also track their accounts on social media, and you can find out the platforms they use, as this helps you to know the size of the competition, and discover all the opportunities to outperform your competitors.
Fourth: choose the right social media platforms for your customers and what platforms are commonly used in your field, based on the analysis of competitors ‘ plans.
Fifth: you should create a marketing plan by determining the timeliness of the plan and familiarize yourself with the advertising policy and budget.
Sixth: develop a content plan, and at this stage the marketing plan is translated into creative ideas aimed at your customers, and ads and all forms of content are also formulated.

The most popular social media platforms:

There are many social media platforms that can achieve your goal through them, there may be a certain platform that suits your business and meets the needs of your customers.

For example: Instagram may be a suitable medium for some age groups, and products that rely on the possibilities of photos and videos in their marketing.
Among the most famous social media platforms are:

1.Facebook:

The number of daily active users on Facebook reached two billion users in 2022, it is considered one of the largest platforms in the world.
It is one of the most important elements in the social media strategy, as it aligns with various commercial activities, and provides you with the best means of funded advertising, various types of content.

YouTube:

The number of YouTube users in 2021 reached 2.6 billion users, as it depends on sharing videos, so it is one of the most important platforms in the life of many brands, YouTube is useful in marketing goods that need visual content.

3.Instagram:

Instagram is one of the most effective means of marketing through social media, through which it is possible to achieve the greatest amount of sales and reach customers significantly.
The latest studies have confirmed that 90% of accounts follow at least one business activity via Instagram, and 60% of these have been able to discover new products and services.

Types of content on social media:

Many statistics indicate that 30% of people who spend their time on social media mention certain brands, based on their content on social media.
Most users spend about 40% of their time on social media interacting with the content on it.

One of the most important types of content on social media:

Editorial content: it is the content of publications, articles, as well as e-books and is published on Google and other search engines.
Photo and video-based content: this type is suitable for Instagram, Facebook and Snapchat platforms as well.
This genre can be broadcast via YouTube, Instagram, TikTok, Snapchat and Facebook platforms.
Therefore, you have to choose the right type of content for you based on the needs of your customers, as well as your goals that you want to achieve and the image that you like to be seen by your customers.
For example: at the initial stage of your business, you may want to achieve instant sales, so you should rely on the content of articles, publications and ads via search engines.

Ads on social media:

You have often heard the word social media paid ads, so it is important to know that funded ads are ads that are designed on social media sites.
It also aims to reach the largest target audience, and is also characterized by its ability to reach only those interested in the product or service it provides
In addition to specifying the geographical area in which you want your ads to appear, accurately and with the interests of customers.

One of the most important features of advertising on social media platforms:

Low cost: ads funded through social media do not require huge amounts compared to other means.
Reach new customers: paid advertising allows you to target your customers new customers as well, as social media ads target customers based on their interests and not the keyword like search engine ads.
Save time and effort: funded advertising saves time spent convincing customers of your products in traditional ways
The speed of advertising spread: funded ads can spread quickly among people, as hundreds of people can see your ad per minute, and also the longer the time period of funded ads, the greater the chance of spreading.

Types of ads on social media:

The types of advertising on social media vary depending on the platform and the nature of the target audience, and each of them has its pros and cons. The following are the most prominent types of ads on social media:

Facebook ads: these are the most common types of ads on social media, and they are characterized by the ability to accurately target the target audience in terms of age, gender, interests, geographical location, and others. The forms of Facebook ads vary between text ads, visual ads, dynamic ads, Messenger ads, and Story ads.
Instagram ads: it is a social platform that focuses on photos and videos, so Instagram ads have the ability to display ads in an attractive and interactive way. The forms of Instagram ads vary between text ads, visual ads, dynamic ads, and Story ads.
Twitter ads: it is a social platform focused on SMS, so Twitter ads are characterized by the ability to display ads briefly and quickly. The forms of Twitter ads vary between text ads, visual ads, and dynamic ads.
LinkedIn ads: it is a social platform that focuses on connecting professionals, so LinkedIn ads have the ability to target the target audience based on the job, industry, and interests. The forms of LinkedIn ads vary between text ads, visual ads, and dynamic ads.
Snapchat ads: it is a social platform focused on stories, so Snapchat ads have the ability to display ads in an attractive and interactive way. The forms of Snapchat ads vary between text ads, visual ads, and dynamic ads.
Video ads.
Ads for visiting the website.
Product advertising ” depends on the display of images of the products and services you offer”
Announcements of offers. (Ads are shown to followers only)

Advertising on Facebook:

There are more than 2.74 billion Facebook users in the world, and therefore, it is the largest global social network by far.
Including the creation of a funded advertisement on Facebook makes it possible to reach a huge number of audience ready to buy your services or products.
Thus there is an important opportunity, for business to create effective communication with their customers, receive their suggestions and complaints, thus helping to meet the needs of consumers and increase their attachment to the brand.
Facebook ranks third in the list of the most visited sites around the world after Google and YouTube

Advertising on Facebook helps to achieve:

A large number of visitors to your website or blog.
A large number of sales for your own product, or for products marketed by commission.
Increase the publicity of your business to get a large number of customers.
Video views.
Increase followers of your Facebook page.

Ads prices on Facebook:

Facebook allows you to set up your own budget, and therefore can set a certain limit for the amount you want to spend per day or per campaign.
The cost of Facebook ads is low compared to other platforms, and any business can achieve effective results and reach a large number of customers with a fairly low budget.
For example: when you set up your ad, Facebook will ask you what is the goal of your campaign And are you trying to get more clicks on your website Do you want the audience to see a particular video

Advertising on Instagram:

One of the most important reasons why you should make ads on Instagram:

The possibility of strong influence on users as he has a large fan base.
The variety of ways to advertise via Instagram.
Easy to use visual images and videos.
You can get the best results of Instagram ads through dmcloud digital e-marketing company.

Ads prices on Instagram:

Most often, the prices of an advertising campaign through social networking sites start at a price of 1 dollars per day, which is an unspecified budget, and the higher the budget, the more chance you have to get better results .
In case you want to get a distinctive marketing advertising campaign, in which the required budget and the duration that suits the campaign are specified, you should deal with an electronic marketing company dmcloud.

Advertising on Snapchat:

The number of Snapchat users is approximately 430 million users around the world, and statistics indicate that 88% of Snapchat users watch ads until the final.
Therefore, there are huge opportunities and possibilities for advertising on Snapchat, as 74% of Snapchat users are young people under the age of 34. Thus, it is possible to launch your business or business that fits this category and works to meet their needs.

Snapchat advertising prices:

Many believe that Snapchat ads are expensive compared to other means, now the prices of ads on Snapchat start at five dollars a day when using them.
It is worth mentioning that the teacher can adjust the advertising costs by setting the daily budget, or the budget allocated for the entire period of the advertising campaign.
Dmcloud is the best company that makes Snapchat ads that suit your business and your customers ‘ needs on an ongoing basis.contact us now and get a discount of up to 50%.

Advertising on Tik Tok:

Did you know that almost 61% of TikTok users feel that ads on that platform are unique compared to other platforms.
As he says 52% of users of this application say that they have discovered new products on TikTok.
Tuk-tuk enables advanced targeting and unique ad creation features. TikTok ads are not like many other platform ads.

What are the prices of Tik Tok ads?

TikTok ads start from 10 dollars per thousand impressions.
The cost of TikTok ads can range from 50,000 dollars to 120 thousand dollars.
The cost of advertising varies depending on the form and duration of advertising, and for small businesses or single entrepreneurs.
The prices of TikTok ads may be very high, but also the return on investment will be rewarding. Other free marketing strategies can also be used on this platform.