Google ADS & SEO
Digital Marketing Strategies
There are innumerable ways in which digital marketing strategies work. Alongside mainstream, traditional marketing methods, there are other ways that help markets evolve – especially only by accessing the internet most people are deeply familiar with.
1. SEO Marketing
Search Engine Optimization (SEO) is central to a digital marketing strategy. Simply put, SEO drives traffic to a business website, mostly due to higher website ranking in search engine result pages (SERPs). SEO also helps identify who can convert to potential customers. For instance, consumers searching for “homemade coffee filters” and “how to make coffee” are different, but belong to the larger audience of people who drink coffee. That’s why these keywords are relevant to the same target audience. For the right audience to convert to a loyal customer, though, it is important that your brand should figure on the first page of the search results. Because no one really looks at the second page. This is where SEO can prove to be really useful. Done right, it can help your brand figure on the first page of SERP.
2. PPC Marketing
Pay per click (PPC) is a marketing strategy that roughly on specific keywords and triggers only after a potential consumer has raised a query similar to it. These ads appear even prior organic results. For instance, when you search for a keyword, it first shows an ad that directs you to a landing page. Simply, you don’t actually pay for the ad itself, but the result it derives. PPC targets transactional queries to convert sales. Clicking an ad will show the page, alongside a CTA (call-to-action).
3. Social Media Marketing Platforms
Social media marketing employs social media channels to promote a product or service. Businesses and brands leverage the popularity of social media platforms like Facebook, YouTube, Twitter, Instagram, and even WhatsApp to create brand awareness and build a customer base. Social media marketing can reach huge numbers of people in a really short time. A huge percentage of those people make purchase decisions based on social media marketing.
4. Influencer Marketing
In influencer marketing, social media influencers, who are individuals with a loyal follower base and who are viewed as experts in their niche, pitch a product or service. Influencer marketing works on trust. Followers trust the recommendations of someone who they look upto as an expert.
5. Content Marketing
Content marketing focuses on reaching and interacting with potential consumers via relevant and useful content. ‘Content’ is anything that includes, but not limited to, blog posts, infographics, videos, and articles. It differs from other marketing forms in that it focuses on sharing information, building the brand image and connecting with the audience rather than being only sales focused. That good content will lead to better sales is the underlying assumption. Brand content should use specific keywords for different audiences. For instance, if your business revolves around selling garments, putting out an article that details out which outfit is most suitable for specific occasions would immediately connect with a potential customer. Plagiarism free, original and high-quality content drives traffic and converts to sales.
6. Email Marketing
Email marketing has been among the earliest and most preferred digital marketing strategies that was availed by businesses. Email marketing is an effective digital marketing strategy that focuses on retaining existing customers while wooing new ones. The major goal of email marketing is to create awareness among potential customers who had once made purchases and, therefore, can do so again. With a return on investment (ROI) of around 4,400%, email marketing offers unrivaled returns to businesses as well as its consumers. Email marketing targets users and offers them relevant news, either personalized or industry related, and provides them product coupons to gain attraction and help them keep in the boundary.
7. Affiliate Marketing
Affiliate marketing is an effective digital marketing strategy that compensates third party publishers for generating leads for products and services. It is also used to retain potential consumers. The three kinds of affiliate marketing are unattached affiliate marketing, related affiliate marketing and involved affiliate marketing.
8. Mobile Marketing
Mobile marketing is an efficient multi-channel online marketing process that simply focuses on reaching a specific audience via smartphones, tablets and similar devices. Email, social media, or simple text messages are the main ways in which the message is disseminated. Mobile marketing revolves around advertising activities like text promos and push notifications. Often, mobile marketing has been seen as a more affordable option than most others. It can be anything scanning QR codes or in-game marketing. Mobile marketing techniques have shown considerable results with businesses witnessing a surge in traffic and conversions.