Digital marketing, simply put, is the use of various digital channels, such as mobile phones, social media, email, Internet-based advertising, text and MMS messages to reach customers. Every marketing effort, whether traditional or digital, has to adhere to certain timelines, budgets and milestones. A digital marketing strategy lays out the roadmap that contains the timelines and tools that will be used at various stages in the digital marketing campaign to achieve specific milestones. Most digital marketing strategies outline a detailed plan to improve brand presence and promote to potential customers.

What is Digital Marketing Strategy?
An effective digital marketing strategy is a predefined set of activities that helps businesses expand their online presence. Nowadays, it is impractical to set up a branch in every location to serve your consumers. Unless you are a multinational corporation, doing so requires significant funding.

The best and most viable alternative is to increase the virtual presence of your company and promote your brand and products online across multiple platforms. This is where digital marketing strategy comes into play.

The right marketing approach can help you improve your search engine ranking and product promotion besides helping you acquire quality leads. You can use this approach to increase your sales figures and revenue.